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What I wish someone had taught me about Marketing!
There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula: The...
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Have Your Sales Increased during the Recession?
I recently came across a blog post focused on what small businesses are doing to increase sales during the recession. At Winning Workplaces, they surveyed their registered users and their honorees to...
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Out with the Old, In with the New
There’s a new kid on the block in the Marketing world! If you hadn’t noticed, a lot of marketers are talking about Inbound Marketing, especially when implementing solutions using new media such as...
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How to become a Media Mogul…
At a recent meetup I had with a sales guy I respect a lot, he said something that I absolutely agreed with. “The Internet makes all businesses equal.” If you haven’t realised it yet, the rules have...
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3 Simple Things you can do RIGHT NOW to get noticed online
I had a very interesting conversation this morning about the effect of the Internet on marketing today. During the discussion, someone asked a really good question (the title of this post!) which got...
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Is SA at last ready for true ecommerce?
There are encouraging signs that the conditions in South Africa are at last getting ready for true ecommerce – the sale of goods and services online – to such an extent that owner-managed businesses...
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Planning a successful website
I believe that success is in the plan. In everything I do, I always make a plan and then work out the plan. A while ago I stumbled on some great information and tips to help you on planning a website...
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The Online CUSTOMER is King!
“The challenge of the Information Age is to learn our customer’s language. And then to speak it so clearly that our voices can be heard over the din…” Your online strategy and endeavors start and end,...
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Do You Have an Effective Website for Getting Clients?
All businesses need a website, and it’s important for the website to be effective. If you invest in making a website that turns out to be ineffective: you’ll have squandered money creating a useless...
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The Sales Game
Brilliant article by Peter Carruthers I spent three years selling life insurance in the 90s. It was the toughest time of my life. But as a learning experience it remains unbeaten. About 100 years ago...
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